The business growth programme

For ambitious businesses seeking step-change growth


Learn how to work on your business, not in it

Dsrupt is a virtual coaching programme for business owners. The digital learning journey teaches you how to strategically grow your business by assessing where your business is today, deciding where you want it to be in the future, and prioritising how you’re going to get there.


Objectively assess your current performance

The Business Assessment Rating (BAR) tool lies at the heart of the programme and enables you and your team to objectively assess the business across four growth dimensions.  Alignment on where your business is today is a key step in the growth journey.


16 decision levers for strategic growth

An interactive tool for each of the 16 decision levers allow you to quickly decide on the future direction of your business.  We provide all the possible options to choose from to ensure the decision making process is simple and you are able to apply the framework to your situation.


Pre-populated initiatives to kick start your journey

Decisions without action won’t change the growth trajectory of your business, so we guide you through the process of selecting and prioritsing relevant initiatives that will embed your decisions throughout the business.

Business growth made easy

There are only two things that determine how your business turns out; luck and the quality of your decisions. You have control over one of those two things. Dsrupt is about understanding the strategic decisions you should be answering and helping you answer them.

Programme Overview


Business Overview

Learn how to think strategically & purposefully about building wealth from your business asset.


Why are we in business?

Clarify your business objectives and identify the journey you will need to take to realise them.


Where should we play?

Give you the ability to see the chess board your business is playing on and identify how to compete.


What should we offer?

Help you to identify the most compelling offer and lucrative business model to capture the market.


How will we will deliver?

Ensure owners are most effectively leveraging their capital to build a repeatable and scalable business.


When should we act?

Identify the priorities to move your business forward on your new trajectory and create the strategic plan.

The Outcome

At the end of the programme you will have developed a clear picture of your current business and its growth potential, and you will have created your very own strategic plan for growth.  This is a not a static plan that will be tucked away in a drawer somewhere, but it is a dynamic plan with a series of clearly defined actions that you have selected to move your business forward on a new growth trajectory.

Join Dsrupt Today

Supercharge your business growth by learning the secrets of high performing businesses.  Dsrupt will give you the confidence to follow your ambition and grow your business to the next level.

The Growth Framework

The Dsrupt programme uses a unique framework that we have developed over the last 20 years to digitise the business coaching process. The framework is based on the key areas of a business; Market, Offer, Operations, Ownership.

Mission to win: The clarity, determination and sophistication of the founders, management and board.

Ability to win: Ability to manage the business in an operationally excellent manner and access the right resources when required.

Where to play: The external market factors that are out of control of the business, but a key influencer of its success.
How to win: Modern competencies to gain power in the market through compelling experiences, business model or distribution.

The world of business ownership and growth is dramatically changing. Disruption is coming from all angles, and this requires a major mind-shift for business owners wanting to take their business to the next level.

Dsrupt arms you and your team with the tools and skills you need to navigate the ever-changing business landscape and help you engage with your customers in a more commercially relevant manner.

Debbie Humphrey, Founder

Why Dsrupt?

Helping business owners make smarter strategic decisions

We are entering the SME era

We live in exciting times for small-medium businesses. The world is changing at a rapid pace, which is seeing dramatic impacts in all areas of life and business. Unlike any time before in human history, we have three significant mega-trends changing the shape of humanity and economies. The resulting shifts and disruptions mean we live in a time of great promise and great peril for businesses seeking opportunities to grow.

The 4th industrial revolution
There is no doubt that technological innovation is increasing. However, doubt as to the extent of the impacts of tech and digital will soon be a thing of the past as it begins to completely disrupt and transform the way in which we live and work. These changes will occur at an exponential rate and see unprecedented implications. This can be seen as both a daunting horizon or an exciting future of opportunities. No matter which way you look at it, things will not remain as they are.
Demand exceeding capacity
Nearly 40% of the world’s population live in China and India. It is predicted that by 2030, China’s middle class will be over 30% of the population; that’s larger than the population of the USA. This huge, and growing population is creating more and more demand for global resources, putting a strain on supply to keep up. As a result, countries that have not traditionally experienced a lack of resources will begin to see this impact.
Climate Change
Since 1950 the global population has grown from $2 billion to the nearly $8 billion it is today. The pace of this increase and its ramifications for consumption of natural resources has hit a tipping point, changing the basic functioning of the planet.

As a result, the rate of consumer, environmental and industry change is accelerating, creating a dynamic environment to compete in. Running a business has become more and more complex over the past twenty years. To achieve breakthrough growth, businesses need to be more innovative and agile than ever before.

Businesses need a new way to think about growth

How we used to think about growth

Slow, regular steps leading to sustained predictable growth. This model was fine when we had simple markets with limited competition and no real innovation. When we had time, money and long lunches.

This is today’s reality

It’s a roller coaster, you have to ride the ups and downs caused by new information, competitors and ideas, and the real kick is – it never ends. As a result, everyone is striving to be lean, agile and adaptable.

Business coaching is being reinvented

Leading a growing business demands a range of skills that are internally focussed, such as management and leadership. But increasingly, externally-focussed expertise in strategy and commercialisations are critical to success.

At Dsrupt we’ve invented the world’s first digital business coach. Its aim is to support businesses of all sizes to review their current status, learn how to best maximise their performance, plan the business transformation that will deliver their growth ambitions and track the actions required to deliver on the plan.

As part of all this change, we don’t have history to guide us on how best to tackle the future. Business service providers of all walks of life are seeking to support their clients in their growth navigation journey but don’t have a guidebook for running businesses of the future.

The aim of this software is to support business service providers to quickly up-skill on broader business management elements and deliver high quality services to a wide range of businesses:

Critical success factors
We have researched and validated the key success factors required to compete in the modern world and provided them in a simple and easy to use framework for your team to learn.
Providing a consistent framework and language to work through alongside the business.
Break-through thinking

Supplying content and tools to work through specific problems with the business.

Ensure across your advisory team a consistent client experience, no matter the knowledge and capabilities of the advisor.
Use a digital platform to speed up the advisory process, by encouraging your clients to complete activities prior to your advisory sessions.
Enabling ongoing tracking and collaboration to allow remote management of many businesses at one time.

Our Details

508, 28 College Hill
Freemans Bay
Auckland, 1011

09 215 8185

 Get in Touch

Please get in touch if you would like to hear more about Dsrupt and how we can help you.