Find your next growth opportunity
The Market Scan is a 6-week strategic research project that helps you understand how your market works and where the best opportunities for growth lie.
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Know the Market Before You Move
Many businesses reach a point where the next move becomes harder to see clearly. You may be considering a new market, a new offer, a partnership, an acquisition, or a broader shift in direction. These decisions involve real investment and risk, yet they are often made with incomplete information about the market.
See the market more clearly
The bigger the decision, the more important it is to understand the market properly. Without a clearer view of demand, competition, and where value sits, it is hard to know which opportunities are real and which are a distraction.
Turn insight into growth options
The Market Scan is designed to give you that clarity. Led by our specialist research team, it builds a clear view of customer demand, competitors, value chains, industry dynamics, and disruption. Those insights are then translated into realistic growth scenarios, helping you see where the most credible opportunities for growth may lie.
How the Process works
We’ve developed a step-by-step process to decrease the risk of bold new initiatives. Providing the knowledge and experience you need to create the conditions for growth success. If you’re overstretched and need a hand-up to build your growth navigation plan then let us do it for you. Our services are designed to identify and prepare to commercialise new growth opportunities. This isn’t a coaching program…we become your outsourced strategy team.
Briefing: We begin by understanding your business situation and challenges. Using the Strategy Chessboard, we assess current perspectives on growth opportunities.
Market Intelligence: We conduct desktop research to profile your customers, competitors, and key players in the value chain, providing valuable insights.
White Spaces: Integrating Market Intelligence with the Strategy Chessboard, we identify untapped opportunities, for potential growth.
Strategic Scenarios: Synthesising insights, we develop alternative growth scenarios to guide your strategic navigation.
Our process typically spans six weeks, allowing for a thorough exploration of your business landscape and the identification of growth opportunities
What do you get?
By the end of the Market Scan, you will have a detailed view of the market and a clearer understanding of where your business could grow.
You receive a Market Intelligence Report typically between 80 and 130 pages, capturing the research across customers, competitors, value chains, and industry dynamics.
Alongside this, you receive a set of 6 to 10 strategic growth scenarios that show realistic options for how the business could expand.
Most importantly, your team leaves with a shared view of the opportunities ahead and the confidence to move forward.
What does it cost?
$12,000 + GST
If you are considering your next stage of growth and want a clearer view of the opportunity ahead, we would be happy to talk.