Market Scan
Navigate Growth with a Market Scan.
In today's fiercely competitive landscape, understanding market dynamics and identifying strategic opportunities are essential for growth. With our expertise, you can navigate the complexities of the market with confidence and precision. A Market Scan will provide you with the clarity and confidence to make bold investment decisions for your business.
Our Market Scan Process
We’ve developed a step-by-step process to decrease the risk of bold new initiatives. Providing the knowledge and experience you need to create the conditions for growth success. If you’re overstretched and need a hand-up to build your growth navigation plan then let us do it for you. Our services are designed to identify and prepare to commercialise new growth opportunities. This isn’t a coaching program…we become your outsourced strategy team.
Briefing:
We begin by understanding your business situation and challenges. Using the Strategy Chessboard, we assess current perspectives on growth opportunities.
Market Intelligence:
We conduct thorough desktop research to profile your customers, competitors, and key players in the value chain, providing valuable insights.
White Spaces:
Integrating Market Intelligence with the Strategy Chessboard, we identify untapped opportunities, or "white spaces," for potential growth.
Strategic Scenarios:
Synthesising insights, we develop alternative growth scenarios to guide your strategic navigation.
Our process typically spans six weeks, allowing for a thorough exploration of your business landscape and the identification of growth opportunities
What does the Market Scan deliver?
With our Market Scan service, you can expect a comprehensive custom report that delves deep into the dynamics of your target customers, competitors, and the value chain. Our focus centres around three key elements of your market:
Size: We meticulously size each product segment within your market, providing clarity on the scale of opportunities available.
Structure: Our analysis identifies and profiles the key competitors within your industry landscape, offering valuable insights into their strategies and positioning.
Trends: We dive into understanding the key drivers shaping your industry, helping you stay ahead of emerging trends and adapt your strategy accordingly.
We also deliver
White Spaces: Our Market Scan doesn't just stop at analysis; we also identify market white spaces for you to consider turning into growth strategies for your business. Leveraging our proprietary Strategy Chessboard framework, we uncover hidden opportunities that may have previously gone unnoticed.
Strategy Chessboard: At the core of our approach lies the Strategy Chessboard, our proprietary framework designed to reveal opportunities that may be overlooked by conventional analyses. By applying this framework, we unearth 6 – 12 white spaces in the market where clear gaps exist from both a demand and supply perspective.
Clarity and Confidence
Our Market Scan delivers the confidence and clarity you need to make bold investment decisions. With insights into market dynamics and strategic white spaces, you'll have the vision to seize opportunities and drive growth with conviction
About D/srupt
We are a team of experienced strategists, business designers and analysts who have been developing step-change growth initiatives for over twenty years. We have brought our unique skills together to develop growth advisory services that are typically only affordable to large corporations at a price that matches privately held businesses.
