MARKET SCAN
Stop guessing.
Start knowing.
The Market Scan gives you a clear, researched view of your market so your next move is the right one.
See your next move.
Backed by data.
When you’re deciding what’s next, entering a new market, launching something new, or changing direction, the risk isn’t making the wrong move.
It’s making one without seeing the full picture.
The Market Scan gives you that clarity.
A focused 6-week process that shows you where real growth sits. Not opinions. Not assumptions. A clear view of demand, competition, and where value is actually being created across your customers, your competitors, and the wider market.
It helps you see which opportunities are real, which are distractions, and where your business is best placed to win.
So you can stop second-guessing and start making decisions with confidence.
No fluff. Just insight, turned into action.
Outcomes of the Market Scan
Customer demand analysis
Where demand exists and how it is shifting
Value chain mapping
Where value is created, captured, and missed
Competitor landscape review
Who you are really competing with and how they are positioned
Market trends and disruption signals
What is changing and where new opportunities are emerging
Clear market positioning opportunities
Where you can differentiate and win
Prioritised growth scenarios
6-8 clear scenarios for how your business could grow
View an Example Market Scan Report
Our Market Scan delivers the confidence and clarity you need to make bold investment decisions. With insights into market dynamics and strategic white spaces, you'll have the vision to seize opportunities and drive growth with conviction
We’ve developed a step-by-step process to decrease the risk of bold new initiatives. Providing the knowledge and experience you need to create the conditions for growth success. If you’re overstretched and need a hand-up to build your growth navigation plan then let us do it for you. Our services are designed to identify and prepare to commercialise new growth opportunities. This isn’t a coaching program…we become your outsourced strategy team.
The 6 Week Market Scan Process
Briefing: We begin by understanding your business situation and challenges. Using the Strategy Chessboard, we assess current perspectives on growth opportunities.
Market Intelligence: We conduct desktop research to profile your customers, competitors, and key players in the value chain, providing valuable insights.
White Spaces: Integrating Market Intelligence with the Strategy Chessboard, we identify untapped opportunities, for potential growth.
Strategic Scenarios: Synthesising insights, we develop alternative growth scenarios to guide your strategic navigation.
Our process typically spans six weeks, allowing for a thorough exploration of your business landscape and the identification of growth opportunities
What do you get?
A custom market report built for your business.
Not a template. Not generic research. A report focused on your specific market, your customers, your competitors, and the opportunities that matter to you.
We look at three things:
Size.
How big is each segment in your market. What's the scale of opportunity.Structure.
Who are your competitors. How are they positioned. What are they doing.Trends.
What's changing in your industry. What's driving it. What it means for you.
Then we find the gaps.
Using our Strategy Chessboard framework, we identify 6-12 specific opportunities. Gaps where demand exists but supply doesn't match. Or where supply is there but no one's connecting it to the right demand.
These aren't vague ideas. They're concrete gaps you could fill.
Then we show you the paths.
We take everything we've learned and show you different strategic scenarios. What you could do. What it would take. What makes sense for your business.
Not theory. Real options you can act on.
What does it cost?
$12,000 + GST
That gets you custom market research, competitive analysis, 6-12 specific opportunities identified, and strategic scenarios to guide your decisions.
If you're exploring a new market, launching a new offer, or making a significant strategic shift, getting it right matters. This gives you the intelligence to make that decision with confidence. To know what's real, what's possible, and what it would take.
We're happy to have a call to discuss your situation and whether a Market Scan makes sense. We can walk through a report and help you understand how a market scan can unlock new growth opportunities.
About D/srupt
We are a team of experienced strategists, business designers and analysts who have been developing step-change growth initiatives for over twenty years. We have brought our unique skills together to develop growth advisory services that are typically only affordable to large corporations at a price that matches privately held businesses.
Established in 2010
500+ satisfied clients
We’re on a mission to change the global economy by unlocking the potential of privately-held businesses.
