The D/srupt Framework
Strategy is a science, not an art. Here's the map we navigate by.
Every business can be read in four parts. Each part breaks down into the factors that make or break growth, the levers you can pull, and the decisions you make. Thirty-two decisions. One clear view of your strategy.
Explore it
Click into any part. See the decisions inside.
Start with a part of the business, or go straight to a single decision. Click again to step back out.
See all 32 strategic decisions as a list
Market
The supply and demand of the market.
- Buying Behaviour Demand / Problem. How your customers decide what to buy.
- Consumer Pain Point Demand / Problem. The underlying problem your product or service solves.
- Consumer Type Demand / Scale. Who you sell to: individuals, households, businesses, NGOs, or the public sector.
- Location Demand / Scale. Where your customers are, from local to global.
- Value Creation Supply / Competition. How you create value compared with others in your market.
- Value Chain Supply / Competition. The value chain you trade in, and your place in it.
- Macro Trend Supply / Disruption. The political, economic, social, environmental, and legal shifts you can use.
- Technology Trend Supply / Disruption. The technologies shaping or changing your industry.
Offer
The look, feel, and position of the offer.
- Point of Difference Income / Customer Value. What you strive to be best at, and what makes you stand out.
- Brand Proposition Income / Customer Value. The personality and promise customers buy into.
- Income Stream Income / Revenue Model. How you charge, and the certainty that gives customers.
- Price Positioning Income / Revenue Model. Where your price sits against the market.
- Go To Market Expenditure / Operating Model. The main channel you use to reach customers.
- Delivery Model Expenditure / Operating Model. How you deliver: in-house, or with partners.
- Market Asset Expenditure / Strategic Assets. Your strongest market asset: relationships, brand, committed customers, presence, or rights.
- Delivery Asset Expenditure / Strategic Assets. Your strongest delivery asset: IP, know-how, key talent, data, or fixed assets.
Operations
The capital and capabilities needed to succeed.
- HR Management Capital / People. How you find, grow, and keep your people.
- Core Capability Capital / People. The skills your business is built around.
- Growth Capital Capital / Money. How you fund growth.
- Working Capital Capital / Money. How you fund day-to-day trading.
- Systems Productivity / Process. The systems you run the business on, from manual to proprietary.
- Methodology Productivity / Process. How standardised the way you work is.
- Leadership Style Productivity / Management. The kind of leadership team you have.
- Governance Productivity / Management. How strategic decisions get made, and who is accountable.
Ownership
The drive and ambition of the shareholders.
- Owner Type Investment / Type. Who the main shareholders are.
- Investment Investment / Type. The investment the business needs over the next five years.
- Internal Risk Investment / Risk. The internal risk that matters most to manage.
- External Risk Investment / Risk. The external risk that matters most to manage.
- Owner Role Return / Values. The role the owner plays in the business today.
- Shareholder Motivation Return / Values. What drives the owners.
- Wealth Realisation Return / Wealth. How owners take value from the business.
- Exit Plan Return / Wealth. The exit the owners are working towards.
How it works
Four layers. From the big picture to the decision in front of you.
Each layer splits the one above it in two. So you can see the whole business at a glance, then zoom in on exactly where a decision sits.
Market, Offer, Operations, and Ownership. The four parts of every business.
Two in each dimension. What has to go right for that part of the business to grow.
Two in each success factor. Where strategic decisions take place, and where you focus to drive growth.
Two on each lever. The specific choices that, together, make up your strategy.
Read it two ways
Where you're heading. How you'll get there.
The two axes group the four dimensions. Top and bottom split direction from delivery. Left and right split the inside of the business from the market outside it.
Your strategic path: where you play in the market, and what the owners want to build.
How you deliver value, through your products, services, processes, and capabilities.
Your market-facing side: customers, competitors, and the proposition you put in front of them.
The inside of the business: leadership, funding, governance, and capability.
Where you'll use it
One framework, everywhere we work.
It's the same wheel in every session, on every screen, and in every report. So the thinking joins up.
Every session works through the four dimensions, so your growth plan covers the whole business, not just the part you know best.
See the Growth Program → Run your planGrowth PlatformThe Decisions tool takes you through all 32 strategic decisions. Your answers become the strategy your growth plan is built on.
See the Growth Platform → Navigate your growthGrowth NavigationYour Navigator works in the same framework, so the language you learnt in the program carries on, 90 days at a time.
See Growth Navigation → Know your marketMarket ScanA deep look at the Market dimension. Demand, supply, competitors, and disruption, mapped for your market.
See the Market Scan →See your business through it. Then decide where to grow.
The Growth Program walks you through all four dimensions with an expert and other ambitious owners. You leave with a plan built on it.