How data changed a strategic decision
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Cule Marine were not short of opportunities. They needed clarity on which ones mattered most.
When Ursula and Scott bought the business in 2018, it was operating as Cule Hatches. Since then, they’ve grown it into Cule Marine, a specialist marine business supplying aluminium hatches and expanding into a broader specialist marine platform.
Clint knows his market. He wanted to validate where he was heading.
Thirty years in the dairy industry will do that. Engineering, projects, leadership roles across New Zealand and Europe, and eventually running global operations. Big businesses, small ones. Enough time to build instinct, and enough experience to trust it.
Maxiloda has become a global opportunity. Now it needs to be executed right.
Maxiloda is a system that increases freight capacity inside a trailer. Double stacking. More product moved per trip. Lower cost per kilometre. Real impact in a global logistics system under constant pressure.
But the product isn’t the whole business.
The business is what that product unlocks. More capacity. Lower cost. Better utilisation across the supply chain.
That’s the opportunity.
Shelley built something unique. Now she needed to know how to scale it.
Shelley Houston had spent five years developing a leather alternative made from kiwifruit waste. Plastic-free. Plant-based. Scalable. Designed to replace traditional leather across industries like fashion and automotive. It started in her kitchen, but it didn’t stay there for long.
Daniel went looking for information on three markets. What he got back was far more than he expected.
Daniel grew up on a farm in the southern Hawke's Bay. Sheep and cattle. Hill country. The kind of place where you learn to make things work with what you've got.
"I'm a farmer's son. You just get used to figuring things out."
That never really left him.