B2B Target Identification Report

Know who to target

Growth is often about relationships. Whether you're looking for customers, distributors, partners, or acquisition opportunities, knowing who to target is crucial.

But finding the right targets isn't always straightforward. There might be hundreds of potential customers, thousands of distributors, or dozens of potential partners. Without a structured approach, you end up guessing or spreading your effort too thin.

The B2B Target Identification Report is designed to help you identify and profile the specific companies and relationships that matter most. By assessing fit, capability alignment, commercial relevance, and strategic value, you get a clear list of targets to pursue.

What you get

Each report is tailored to your business objectives and target criteria. It typically includes:

• Identification of target customers aligned to your business model

• Assessment of potential distributor and channel partner candidates

• Evaluation of likely integration or partnership opportunities

• Company profiles including market position, capability, and strategic fit

• Contact and decision-maker information where available

• Prioritisation of targets by commercial attractiveness

• Recommendations on engagement approach by target type

• Intelligence on target company strategy and growth direction

Why it matters

Targeting the right customers, partners, or distributors dramatically improves your success rate. This report helps you focus your sales and partnership effort on the companies most likely to be a good fit.

It's particularly useful if you're:

• launching a new product and need customer targets

• looking for distribution partners in a new market

• seeking channel partnerships or integration opportunities

• exploring potential acquisition or partnership candidates, or

• trying to improve the efficiency of your sales pipeline

What you receive

A commercially focused intelligence report with a prioritised list of target companies, company profiles, and guidance on engagement approach. Reports are typically delivered within 4 weeks, depending on scope and complexity.

Pricing

Typically between $2,500 and $4,000 + GST, depending on the number of targets being identified, depth of company profiling, and scope of contact research required.

Each report is prepared specifically for your business objectives and target criteria. Pricing can vary based on factors such as the size of the addressable market, availability of company data, number of target companies, and the level of commercial analysis required.